about
As part of Honda Civic's 50th anniversary celebrations, we have created an animated series
for Honda’s social media channels. "Ride through history" animations adjusted for Facebook,
Instagram and Tik-Tok were narrated by one and only John Cena.
for Honda’s social media channels. "Ride through history" animations adjusted for Facebook,
Instagram and Tik-Tok were narrated by one and only John Cena.
The challenge was to evoke the nostalgic feeling of each decade,
from the 70s to modern times by showing both Honda's and American history.
from the 70s to modern times by showing both Honda's and American history.
Scope of work
We've created 7 animations in total, 5 for each decade, 2 teasers
and a few printable posters for the campaign.
and a few printable posters for the campaign.
Depending on the decade, each video required its own visual approach. Styles were inspired
by the colorful hippie designs, Yellow Submarine movie, vaporwave aesthetics, 90s arcade games,
hip-hop culture, early social media layouts and 00s teenage drama movies among
many other references and sources.
The collage technique allowed us to maximize the number of elements in each scene,
thus creating rich visuals despite the differences in style.
by the colorful hippie designs, Yellow Submarine movie, vaporwave aesthetics, 90s arcade games,
hip-hop culture, early social media layouts and 00s teenage drama movies among
many other references and sources.
The collage technique allowed us to maximize the number of elements in each scene,
thus creating rich visuals despite the differences in style.
Technical aspects
All the animations were designed to fit the necessary social media formats
and work in both 16x9, 9x16 and 1:1 formats simultaneously.
3D models of the cars were used and textured accordingly to the historical accounts.
Credits
Agency: RPA
Pigeon Studio Creative Direction: Rafał Blecharz
Pigeon Studio Art Direction: Rafał Blecharz, Wojtek Siejak, Romka Kapusta
Animation Direction: Rafał Blecharz, Wojtek Siejak, Kasia K. Pieróg, Romka Kapusta, Sara Marinoni
Storyboard: Gosia Jeniec, Igor Woźnicki, Dominika Kwiatkowska, Zuza Labus, Maciej Perkowski, Szymon Abramek, Agnieszka Czachór
Ilustrations: Gosia Jeniec, Dominika Kwiatkowska, Bartek Różycki, Sebastian Komorowski, Romka Kapusta, Sara Marinoni, Hanna Oloś, Zuzanna Labus, Ewelina Galla, Agnieszka Zbudniewek, Izabela Łukaszek, Paweł Białas, Martyna Pianka
Stillomatic: Michał Kowalczyk, Jakub Baniak, Zuza Labus, Sara Marinoni, Szymon Abramek, Paweł Granatowski, Maja Krajewska
Animation: Michał Kowalczyk, Jakub Baniak, Wojtek Siejak, Matt Jędrzejewski, Szymon Abramek, Sara Marinoni, Paweł Granatowski, Denis Frolov, Maja Krajewska, Kasia K. Pieróg
3D Texturing: Michał Pruski, Wojtek Siejak
3D Animation: Wojtek Siejak, Matt Jędrzejewski, Rafał Blecharz
Sound design: Studio Praga
RM: Agnieszka Jania, Joanna Gauza
